Our friends at the Film is Not Dead blog posted an informative interview with Lars Fiedler of Kodak Alaris. Delving into the supply issues of Portra negative film and the announcement of the return of Ektachrome, Charlie susses out that the market for silver halide is showing positive numbers and is a market worthwhile for Kodak Alaris to expand into.
The company is teaming up with Eastman Kodak Company to introduce Ektachrome on 35mm still format and 8mm movie format, Alaris producing the former and Kodak the latter. EKC is backed by orders from the major movie studios, so has the wherewithal to re-introduce the emulsion. Of prospects at Kodak Alaris, Lars puts it simply, ``we have no plans to reduce our portfolio!''
Bravo. The choice in film is at new heights again.
